Government Of Single Party Is Necessary.

India , a multilingual, multiracial and multi religious country,which has vast popuatilon, and has so many different parochial political dimensions. We have lot of problems remaining unsolved so far. Such problemsthat are evolved either regionally or nationally have been appearing as grimous due to measures taken whatever in delay. Such innumerous unsolved problems that we are facing day after day, are generally lying still as it is due to lack of proper and speedy decision that should have taken in general, by the rulling government.But such consolidated decision as well as tentative measure can not be taken timely as it should be. Becaus the rulling government is constituted by different regional parties of different ideals and motives. So, an assemble of multi-ideals and multi –visions, can never be convergent and work together unanimously for the sake of the motherland. All of these parties, can never be existed as convergent to any decision taken bu the rulling government with a view to the fulfillment of our national objectives. Looking at their individual interests,they oftenly defy,disagree and even also behave so shamelessly, just to make such decision taken to be null and void. So,delayed decision from the government of state, that always comes out for implementation ultimately gives no fruitful result for us. A quick decision from the government of state on any vital issue of the country, should immediately be transpassed for immplementation as earlier as possible for extracting the best.result as to award the country people for their benefit.

Today, any single largest party operated government, is not only necessary for the development of our country, but to safeguard the nation as well as to keep the national integration intact also. Previously, we had come across as well as experienced so many qualition government that have rulled the country, could not do so well for the benefit of the nation. Such weak and fragil government formed by discorded and opportutunistic political parties, did face always battle and turmoils extensively.In taking a consolidated inference, such political environment is neither favourable nor fruitful at all. No any indecisive situation, can not bring anu good faster for the nation. Today’s India, is riddled,shattered and even in retarding motion, due to lack of development political activities and that can not be expected from such ‘birds of a feather flock together’.Such opportunistic politics would never allow the Indian nation to move forward confidently and satisfactorily in future.

We have bring change in our life with the aid of proper utilization of our national resources by avoiding anykinds of wastage of time,manpower,skill and so on.Cosolidated decision should be converted by instant and proper implementation motivated by united efforts and support, can bring fruitful result for the nation.Boomin p parachial politics that always tend to run through the wrong track by keeping them as to introvert more, bu concentrating to fulfillment of their own purpose and interests. It is unfair indeed and undemocratic as well. It is necessary indispensably, to produce a government for the centre under the control of single party hat acquired absolute majority for doing work freely and fairly as to achieve the best result for the big nation of the world.

News Organizations Would Require To Rectify Their 'Adopted Policy'.

Mass media initiate demand and needs for the society by providing different sources in trems of valuable informations and messages or contents. Such messages from the mass media helps to evolve a viable environment for the members of the society as they could think and judge in better manner on any vital issue that sustains turmoils and anarchy in the society. Mass media try to co-ordinate the society people of different religion, caste education, professiona as well as economic and cultural group, that encourages them as well, and motivate to go side by side unitedly and strengthfully. Mass media call the major numbers of the people of the society into particicipation, with the needful issue or any acute problem appearing in the society predominantly, with a view to finding a possible solution or way. It is seen that we get confused of the evolved problem and remain sometime as undone or unsolved. We oftenly fail to perform or overcome such problem in organized manner. Mass media can accord our disintegration and reunite anykinds of disruptive or malice communal relationship if prevails within the society, by applying their ‘power of influence’through the transmission of various messages and effective presenrations, as to control the restless situation very keenly and competently as well. Moreover, during natural disasters like earthquake,flood,draught and femine and others, mass media keep a close look over the matter as to organize the different measures taken in this regard, by the state power. Mass media try to initiate and maintain a harmonious relationship among the administration and the local delegates, clubs, ngos’ and other society members with a view to achieving better result through proper utilization, of the resources available in hand. Mass media could appear as to be most effective organizer in the society through their multifarious abilities like power of persuation ,presentation advocacy by means of which, unifying as well as motivating the society members,can achieve the required goal for the society.

As the mass media deserve a social respect and dignity as well , they should hold good it by utilizing their power of influence, for the benefit of the society with a view to uplifting the standard of living of human life both physically and mentally. Ethically standardized presentations would require from the media organizations as to develop and retain the basic characteristics (like ideals and morality, sympathy, co-operation to other etc) of human beings which have been going to be extincted day by day. In the environment of crazy and flooded mass consumerism, the nature of mankind have significantly been affected. The extensive exposure of allurable products that oftenly induce and mislead human beings in obtaining the same irrespective of any proper judgement or assessment at all. Human beings today, fail to assess or judge on their cpacities in securing such expensive products for their use. Mass media have been acting as stimulant in this respect of mass consumerism diffusion and impulsing the society people drastically towards more to happen so. On the way of publishing contents for the consumer audience, the media have been establishing themselves as keen and shrewed agents for the big corporate houses. Today, we can not deny, that the big corporate houses want what,, is provided by the deflected as well as deviated media as to earn more revenues.The major presented contents involve Vulgurity and obscenity extensively which is not desirable. Earning more money always, does not necessarily mean ‘surrender of own existence and values’ that the present media usually do The mass media would require to think about their practices of such ‘humbuggery’, although trying to retain the dignified position in our society. The dealings of mass media, should never be concentrated towards earning money only.They are not business concern only, but at the sametime they are the institution for rendering education,developmental thoughts and ideas,focus on new horizon for new achievement for the society people also. They should never forget, that an ‘interdependency’ relationship is still existing between them and the society.The mass media should not treate our society as their ‘ Heavenly Market’ for generating revenue and where they can do whatever they like with the power of influence that they possess.

The most challenging days are waiting ahead for present media, where new concept of journalism in diverse ways have been emerging with handsful new opportunities and offer as to satisfy the needs of consumer audience. Many set-up in this regard have been on operation through online as to replace the conventional ‘ time consuming’ process of newpaper or other media organization. Such new ventures based on online activities would need lesser person engaged at least to serve the purpose of consumer audience pertainin a limited persons or group with specific interested areas. Such chaleanging alternative media for communication through unilateral or bilateral efforts,could establish their ventures robustly in near future.

News And News Value In The Mainstream Journalism.

Today’s major newspapers available in the market, are presenting what their news stories to their favourite consumers in the same form and style and appearing as symmetrical significantly. It seems to be as all menus of different caterers, have been prepared from the same kitchen.So,naturally the taste and the flavour of the different news stories produced in the different brand names of big newspaper houses,comes to the audience or readers equally in the same get up nd style. The readers experience rarely the diversified tastes of news stories , although by turning the different pages of several newspapers. Perhaps, the readers think it “All have been looking eye to eye one another”.A got-up game like, isn’t it?The matter. of differentiation of so many news stories published in several newspapers, appear to be a puzzle cotest to the readers mostly.
Clearly, there is a hierarchy in the selection of news. Political news stories receive more prominent coverage than other say heroism. Disaster and crime stories receive special attention than any social or civic problems. The focus, it becomes clear, on events rather than issue and processes: on eminent or elite people rather than poor and marginalized: on exotic and novel rather than ordinary, the everyday and the usual. Evidently, certain ‘values’are at work in the way some happenings, some people, some nations, and some cities are considered newsworthy and others not so. Numerous happenings are not reported ;. a strict selection process shifts out what is not newsworthy, and chooses to publish what is. From whose perspective and in terms of which value- system is this selection being made?

It appears that journalists in all newspapers think alike and work according to the same set of values. It is studied also that the journalists hunt for packs; by and large they have the similar sense of what makes for news. They do not want to change their trend usually they feel comfortable as well as secured too. Neither these journalists extend their views from their whirlpool existence in different ways or angles nor they would have been allowed to move ahead innovatively by the newspaper organization. This approach of journalism can be designated as ‘pack journalism’. Further, how is that the journalists world over swear by that very ‘inverted pyramid structure’ when writing up the news? Such structure came into existence with the telegraph; the electronic media and the internet have a potential for experimenting with other format, but the journalist can not shed their old habits of thought and their old routines of working to deadlines. With round the clock news in news channels like CNN, BBC world and Star News and also in the internet, the traditional forms of journalism and the traditional routines of journalists have taken a thorough beating.

The front page of any newspaper is so important one, that it should carry most valuable and selective news of the day of which it belongs to. The firstpage must cater such choosy items of news which are special and ditinguised as compared other stored news in the newsgatherings. It carries the outlook as well as mission of the publishing organization which reflects the ‘news value’, and ultimately generates passion and appeal within the consumer readers. Here , a tasteful mind motivated by right attitude, is necessary to persue a very good presentable page No: 1 for any news daily. Proper selection apper to be a hard task as to pick up absolute pertinent ones from so many publishable events which can demand importance equally according to comparison.

To avoid the most challenging part of making a very good frontpage,newspaper organizations are adopting few tricky means or ways. Thus the newspaper manufacturers have virtually been able to intercept this growing challenge in making an appealing and attractive frontpage in sustainable manner. The news of sensitivity and of emotional nature, that can hit by virtue the sentiment of the people who have looked over the frontpage at least once for a moment. The consumer readers naturally,fall headlong over the newspaper as being inflenced and induced as well by scarring and splendid news presentation as provided in the frontpage, and remain stick to such ‘Induction’.

In the ethical perspective, the news on fatel accident, severe disaster or natural calamity which are intrinsically shocking and mournful, or anyatrocious murder or rape which belongs to inhuman part of our life, should never be published with greater exposure and in bold headline as accompanied by prominent photographs. In a word, it is inauthentic and provocative as well.Such carelessness is, stood as common practice of so many newspaper organizations as to sustain their commercial gain by extincting all morals and ethical values of journalism. In achieving just a commercial gain, newspapers of the present days,have been undergoing in the process of such culpable ‘ humiliation of ethical codes’now and then. The present newspapers are in a mess of deceiting the consumer readers.

Newspapers, by and large today, seriously engged in publishing political news profoundly keeping side all other needful matters of the society by paying no such considerable attention or priority at all.How do they dare it as being most prestigious and conscious institutions and have to go ahed with the society where they belong to.The indulgence of present media concerns with political affairs looks like that they are somehow obligated or accountable to the political personalities somehow. It seems to be that no other event of the socity, could be so value added and acceptable to the consumers or users.

Community Journalism

Message of any media concern should reach in understandable manner to every segment of the society people. Message that represents any event, that has closer relationship with the surrounding community in the sense of nearness, generates more interest and emphasis among the people of the respective community. Any news that covers the matter of the locality or commuty surrounding,inspires concerned people.Discussion and debate that gradually takes places within the community people. Diffusion of informations thus occurs that opens the door of thinking furthermore about the society,section or community as well. There are various subjects either good or bad, lying in our community or society which could be assessed or redefined in the present scale in comparison to others across the world. All ‘good matters’ which could be optimized and enhanced furthermore, while the bad matters possibly be kept in controlled manner upto . desired lavel as well. Innovation that may take place in our society or community and oftenlyit remains unpublicized and needs diffusion, Innovation can be held, in the form of any new idea, new method, new technique,new product or service which could be used or utilized bitterly by the people of the society or community in diffusive manner subsequently. Lack of communication makes any innovation in our community, to be undistributable. It is seenthat, the fruit or result of innovation remains unenjoyable to the larger portion of the community as well as the society people Community media organizations can play the vital role in this regard in nurturing such ‘diffusion of innovation’ for the develioment of the community and the society as a whole.Community journalism is able to perform such committed activity of ‘diffusionof innovation’ by keeping contact in diverse manner within the community first of all. Better communication system needs to be established and continued in sustained manner as to enhance the process of diffusion of innovation.

Community journalism will identify and highlight the resources available in the respective community and the proper utilization of those resources available, for greater use in the national perspective. Greater reward or value could be collected as to contribute to the nation building from those explored resources even after endowing handsome value for it all satisfactorily. Thus the enrichment restored in many undisclosed resource units,would appear as more worthfull as well as worthwhile to the community people. The journalists involved in this regard would have tiredless efforts in segregating those overlooked or undisclosed resources of the community, as to pay back not only those apartly but also to impart greatly in nation building. For the development of any nation as the theorists say much of the development communication, I’d say community journalism might play a vital role in nation buildind and development through the development of community i.e.grass root as well as the unit of any nation. Development of any unit like community would definitely contribute finally to the fulfillment of greater objective of the nation. Such resources would need to be identified in the nick of time, by the die-hard efforts and ‘never-ending’ search ability of the journalist who would be involved in such dedicating works for community journalism.

Good Message For Successful Communication.

Communication is an integral part of human lfe. So,any expression or presentation that represents the ‘Message’, is the central part or an important element of communication. Any communication can not be successful unless the ‘Message’is transmitted in meaningful manner completely to the intended person or people.

Message should be disseminated fairly and unbiasly, avoiding any abusive or defamatory part in this connection, to the intended people or audience. Messae should be created sacredly.Criticism does not mean to ‘hurt or harm’someone infront of the audience in indecent manner with bittering and uglywords or in the from of other types of presentation. A word is ‘bullet’ like, and can not be taken back. Special care and attention should be taken while delivering any message before the audience. ‘Any message is stimulas’ which initiates reaction to the mind of audience who consumes it. Message acts as a ‘vibrant’ instinctically in the mind of consumers.Message can shake the ‘belief’ of the human being as well. Any wrong or violent message can motivate anyone in the negative turn. Indeed,a message is the animated part of communication. Message can practically be disseminated lively in expressing any event. It retains power within its mode of expression, as woven, with ‘choosy and selective’words or in another forms like pictures,symbols etc in elegant manner.

Message must be very simple and unambiguous, which could easily be understandable as well as digestible to the audience. Selected and choosy words included in the message must carry the nearest meaning to the audience as to reach the closest perception of the event. An event gets structurised spectacularly well with the good messaging abilty of any writer or the presenter. Here’s the successfulness of communication , can be achieved satisfactorily with the message nicely created.

Responsibilty Of The Journalists.

A journalist writes what for the society that he observes.He presents whatever,is consumed by the society people which may consist of different classes, religions, categories and characteristics.So,while presenting the report on any event,a journalist should be very careful and aware of his responsibilities in disseminating it towards the present sensible society. He must deliver such news as it serves a common purpose and fulfills major people’s interests as well.Any presentation or writing of a journalist, should never inflict or hit any part or group of our society regarding its belief, ideals,religion and rituals anyway. The writing of journalist should be inspiring not only in keeping ‘social harmony’ but also in achieving social development at the sametime.

There are three basic responsibilities that are to be considered by any journalist. They are social, legal and professional.

Social Responsibiliy:- Press reflects the social images or pictures of our society.The whole activities of the press imparts many events of our society with a view to present them later on, in decent manner to the society people. The intention behind such approaches and activities, is to make the society people tobe well-informed as well as well-aware of round about happenings.So,every presentation of any journalist should be fair, balnce, truthful,inspiring and meeting the needs of common consumers of the news. Beside the usual events ,a journalist can highlight so many unsolved areas of the society by seeking solution for the same through the activity of journalism and must not overlook or avoid this great part of responsibility towards the society.The presentation of journalist should, initiate an environment of understanding within the society and shoul continue the same in sustained manner, in upholding it satisfactorily.Development of any society mostly, depending upon the imparting of creative and objectful journalistic activities.

Legal Responsibilty:- While working as a journalist, one should be well conversant with all legal clutches as to avert the generation of complicacy as well as to keep the organization ‘troublefree’ any way. For this reason, a journalist must not intervene or inflict to someone’s privacy or confidential matter until it is required to be brought to the notice of public. Any libellous or defamatory presentation taking with someone, any organization or group, is not permittable and should strictly be avoided by the journalist. Libellous and defamatory writings or pictures, may earn instantly resounse or reply from the public with larger acceptance, but it is not pertinent as well as not complying with the standard of professionalism.

Professional Responsibility:- A journalist should have sincerity and commitment towards its profession. The news ofany event that is going to be published for the audience, should be delineated very clearly and faiely. A very good homework in this regard is essential for each and every event, and should be done by the journalist with a view to present the same to the audience confidently and satisfactorily.. The presentation must be truthful and unbiased above all and shall never bring any embarrassment or complicacy to the organization anyway in future. The objective of any journalist is to disseminate the correct and fair report in undistorted manner to the audience rather than crowding them intentially or allegedly to meet the present challenging situation.of the news world.. A news report should be created with greater care and responsibility as to maintain its degree of standard at higher level by avoiding anytype inclusion of undesireable and provocative part or portion.A journalist definitely,would require a high degree of professionalism in presenting any performances to the audience on behalf of any organization, and could be achieved so. by dint of die-hard efforts and unending searching abilty, and being respectful to the works ,understanding with the surroundings and accountability towards the society as well. A journalist must follow the newspaper editor’s deadlines.

Dubious Independence In Journalism.

We have talked much more about the independence of journalism.The role of Journalists have been specified to ensure the steadfast idependence in the works of journalism. Journalists do try their best, in establishing the demarcated indepense while doing the works on behalf of their organization. Ethically the journalists do fight for the establishment and preservation of the same as they are asked for. The journalists believe “fighting for independence in journalism will make them more liberal and ensure their individual exercise of independence greatly”. But practically their ‘ belief’ breaks and turns to be a wrong expectation.

With a view to presenting any matters of an event, a journalist collects whatever materials to make it effective and strengthy as well, is not allowed to publish in comlete manner. The editor’s yardstick does not permit any daring approaches in the presentation of the journalist. The editor wants to satisfy the need of the board of directors or the proprietor particularly. He remains ever alert, in preserving the commercial interests as well as the political. He intends to earn the political favour for his organization from the state rulling party and the ‘good look’of the board of directors or owner of the organization at the same drive, the editor plays a keen role in this respect by resisting the independence of journalist unduly. In persuing such objectful role ,the editorial wings are dedicatingly serving the purpose of the editor-in-chif. It is allegedly done so! By prohibiting any journalist from expressing or presenting the truth elaboratingly which is of public interest and benefit,is unethical and infringsment of the principle of journalism.A general people’s interest has supressingly been avoided. Does it bring any harm to the society as a whole in disclosing that suppressed part of journalistic works? So,why such distortion of news, is being entertained? Why such a dubious role is forced to play through the committed journalist by humiliating his ideals and morals? It looks like ‘a gun is fired by shouldering on another innocent’.Isn’t it ?

Today ,independence of journalism carries a literary gravity only, and has been plundered by the same group or persons who are involved with this greater part! A confliction or war remains within same species as held between mighty and weak in our society can be experienced in the arena of journalism profoundly. In the profession of journalism, a journalist can not transcend the editor’s barrier ethically or legally in unveiling an useful truth. A captivity has oftenly been conceded by the working journalists, staying with assured independence as guaranteed by the ehical codes of journalism.